Start providing " ™", a counterfeit product countermeasure utilizing blockchain technology.

MEDICOM TOY CORP. (Headquarters: Shibuya-ku, Tokyo, CEO Tatsuhiko Akashi)
and General Production company HAKUHODO PRODUCTS
(Headquarters: Koto-ku, Tokyo, President Naohiko Kishi)
will start " ™", an anti-counterfeiting solution
that provide integrating real and digital authenticity by using highly safe
NFC (Near Field Communication) and blockchain technology NFT (Non-Fungible Token)
to protect the trust of corporate brands and consumers.

Recently, there have been many cases in which the flood of counterfeit products
with inferior quality and durability has a serious impact on management risks
such as market loss and brand damage on the corporate side and safety on the consumer side.
With the expansion of the EC market, the damage caused by counterfeit products has spread
to all industries, and due to the sophistication of counterfeit technology and methods,
some consumers mistakenly purchase them as genuine products at EC sites or mass retailers.
There is a need for integrated solutions of both real and digital.
To meet these challenges, by combining NFC technology and
NFT technology, " ™" (patent pending ※1), an anti-counterfeiting solution
that enables companies and consumers to verify the authenticity of their products
from both real and digital perspectives has been developed.

" ™" is developed on a global public blockchain "Content-Ethereum" (※2) supported by JCBI,
using the production implementation capabilities of HAKUHODO PRODUCTS
under the supervision of MEDICOM TOY and the NFT technology provided by SingulaNet Ltd..

It protects the trust of companies and consumers. It can be used to validate for a wide range
of products such as art, collectable toys, luxury apparel, watches and accessories,
high-performance sports/outdoor equipment.

"BE@RBRICK", the first installation example of " ™", will be introduced
at "MEDICOM TOY EXHIBITION '22" to be held from July 23, 2022.

■The anti-counterfeit solution " ™" (patent pending ※)

" ™" is an anti-counterfeiting solution.
By holding your smartphone over the product, you can link information
between highly secure NFC (Near Field Communication), which enables data communication,
and NFT (Non-Fungible Token), which is untampered data recorded on the blockchain.
Authenticity can be determined simply by reading the NFC tag attached to the product
with a smartphone, and it can be proved that the product is a genuine product
with unique value.
Since the possession information of the obtained product is managed on the blockchain
as a guarantee card, the user can confirm the guarantee card within the web service page
of Guarantee card can also be transferred by reading the NFC tag.
In the future, we will expand the functions as a platform to strengthen the engagement
between companies and fans, such as ranking display according to the number of products owned,
right to participate in various limited events, right to purchase limited goods,
and provision of NFT owner limited services. ..
Through " ™", we will set a new precedent for the DX era and contribute
to the further growth of companies.
(※A patent is pending for a system in which the recipient approves the receipt
when transferring the guarantee card implemented as an NFT, and the transfer is completed
by reading the NFC tag attached to the product with a smartphone.)

" ™" is a global public blockchain "Content-" supported by JCBI
(Japan Content Blockchain Initiative), a media and content industry DX promotion consortium that
Medicom Toy joins.
This is a patent-pending proprietary technology developed on "Ethereum".

For more information about "MEDICOM TOY EXHIBITION '22"
Please confirm.

■Related company profiles

President: Naohiko Kishi
Headquarters: Koto-ku, Tokyo
Established: October 2005
Primary business: General Production

Singula Net Ltd.
President: Kouji Machi
Headquarters: Minato-ku, Tokyo
Established: June 2019
Primary business: Live streaming digital content distribution,
IT Solutions, Research and development

* 1: When the guarantee card implemented as NFT, which is installed as a function of " ™",
is transferred, the recipient approves the receipt and
the NFC tag attached to the product is read by the smartphone.

A patent is pending for the mechanism by which the transfer is completed.

* 2: Content-Ethereum is environmentally friendly without the need for mining that
wastes excessive power, does not issue cryptographic assets as stipulated in the Funds Settlement Law,
has governance by the community, and does not require gas charges.

It is a public blockchain that can be used free of charge at.